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Be a Hero

You can become someone's hero!

Be a Hero

Do you know your blood type? Entering the COVID-19 era, it is important to know. Blood type is different for different people, and some people can only receive certain types. We can share blood and save someone. This is the most necessary time to donate blood. I have experienced it. I was talking to my friends, and they didn't know their blood type. According to the 2019 News Poll, only 66% of Americans reported knowing their blood type. Knowing your blood type can make a real difference and help save the lives of many.

Helping someone doesn’t have to be a grand gesture. It can start with small actions. Whether it’s an idea, a skill, or writing, the tools and abilities each of us has can come together to create something meaningful. The objective of this video was to teach people how to donate blood and to increase interest in their blood types and blood donation. I created a promotional video for the American Red Cross. This video introduces the basic blood types, explains in detail how we can volunteer to donate blood, and presents this information in an engaging and visually appealing way.

SCRIPT

Wrote a script on how to advertise in Korean, and then rewrote it in English.

script

WORD LIST

  1. Together 

  2. Red

  3. Pastel

  4. Emergency

  5. Appointment

  6. Heart

  7. Realistic

  8. Donation

  9. Snack

10. Logo

We have different skin colors and different genders, but we can help each other.

Blood: warm, passion

Communicate a warm and interesting mood

People need blood
Make a reservation and plan the time to do something.

Love; heart pounding means we’re alive.
Trust; it delivers accurate information about facts, not fiction.

Help; your blood type can help people who need blood a chance with life.

Happiness; humorous

Brand marketing

STORYBOARD

Divided the script and created a thumbnail storyboard for the images to be included. Then  generated example images or added other images.
 

storyboard1.png
storyboard2.png

STYLE FRAMES

Created a single work combining 2D, 3D, image motion, stop-motion, and live action. Seeking a balanced tone in storytelling, I combined multiple mediums to convey the message effectively.

PROCESS

ARC-process copy.jpg

DETAILS

Audience
Resolution
Components
Softwares
Compression Codec

Background Music
Narration

American people
1920 X 1080
Motion media
Illustrator, Premiere, Lightroom and After Effects
H.264
This Was Fun - Gavin Luke
Jenellevo

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